Matthew Strickland

Your blog needs a handshake

If you are visiting the site today, you may have notice a little bit of change to the layout. I decided to switch things up a bit from a more blog centric landing page to what I am calling a handshake landing page.


3 Predictions for Apple's upcoming event

We are 27 days away from the widely reported Apple event to be held on September 9th and everyone is speculating what we can expect. Here are 3 predictions on what Apple will announce:


Building Gitty 2 Part One

Gitty has been a passion of mine for the last 15 months. I created Gitty because I wanted a great GitHub experience on my iPhone and there was not one that suited my tastes. After many long nights of coding away, I launched Gitty in May of 2013 to the world. Gitty was well received and soon changed how people used GitHub on their iOS devices. I even want to think it inspired the kind folks at GitHub to begin mobile views for their site. :)


Strong Opinions, Weakly Held

I had an encounter this week that made me pause and re-evaluate things.

I have never been a person who thinks it is my way or the highway, but I will admit that I have strong opinions. These opinions are forged from my experiences and I expect others to bring theirs to the table too.


The App Open Source Built

Last evening, I was fortunate enough to be able to speak at the Atlanta iOS Developers Meetup. The talk centered around how I created Gitty leveraging Open Source. I spent some time trying to advocate for Open Source in iOS Development and for others to give back. Thanks to everyone who came out and for the kind words.


3 Tips for Recruiters

If you are in the Tech Industry then you are no stranger to recruiters. Not a day goes by where I do not receive an email or a LinkedIn request from a recruiter who is hiring. Our Industry is extremely competitive and everyone is looking to hire the best.


Four years ago everything changed

Four years ago my life changed forever when we welcomed Ella Reese Strickland into the world. Not only did I become a dad, but I fell in love again all over.


3 Tips For Balancing Personal and Professional

In a day and age where we are always on, always connected and always available, it becomes increasingly impossible to navigate these waters. On the one hand you love your craft, you pour your heart and soul into it. And on the other hand you love those who you do life with and want to make sure they know their value and importance.


iOS Simulator and Case Insensitivity

Recently, I ran into a really strange bug that had me perplexed for a bit. I was going about my normal business of adding some assets to an iOS project, everything appeared to worked fine on the iOS Simulator but when I ran on device my new images were not showing up.

At first I thought it was something to do with how I was loading the UIImage. You see, I need to get some data from the server and then create a string that represented my image in the bundle for loading. For example: all of my images were prefixed with a certain naming convention, e.g. ABC123.png, ABC456.png, etc. After a little debugging, nope that was not the problem at all.


Selling Backwards...Turning An App Dud Into A Stud

So you made your first App. Congrats.

All of your friends and family purchased the App? Sweet.

One day passes, two days pass, a week, a month and very little sales or traction? Yup, we’ve all been there.

In this post, I want to show you a strategy I came up with that helped me turn an App that had less than 50 sales into a Top 200 selling App.